Santa
Claus parades are parades held in
some countries, but above all in North
America, to celebrate the official
opening of the Christmas season with
the arrival of Santa Claus. Santa
Claus parades usually include themed
floats, dancing or marching groups
and bands playing Christmas songs.
The parade is a moving pageant that
ends near the center of a city. Oftentimes
sponsored by department stores, they
may reinforce the store's brand recognition
during the important Christmas shopping
season. In Adelaide South Australia
a unique Christmas Pageant was introduced.
One department Store John Martins
put on a Pageant for the children
of the city it was completely supported
by the company and the participants
of the pageant were the staff and
family of store.
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